Corporate Dallas Video Production ,Music Video Production Dallas
When looking for a company in Dallas to produce that corporate
video, you will find several different levels of production
companies. And the corporate video production we’re talking about
here are marketing videos, training videos, internal
communications, sales and product videos, and web videos. This is
for the Director of Sales and Marketing, the head of corporate
communications, the public relations team, or the person in charge
of corporate training.
We break down the levels into four sizes—the Big Dogs, the medium
size, the small company and the one-man band. Let’s start at the
bottom and work up. For some reason, the creative services industry
can bring out some of the biggest egos in people. And this occurs
throughout the following list. When you are looking for a great
video production company in Dallas to work with, in addition to
sampling their work, make sure you can enjoy working with the
people. It’s one of the biggest comments we get from our clients.
The One Man (or Woman) Band
This “production company” is one person, maybe with an office or
maybe not. The older, more experienced One Man Band can write,
shoot and edit. And maybe he hires freelancers to assist. The
younger One Man Band is typically a student or someone just out of
school just trying to explore their craft.
This person will be the cheapest estimate out of the three for a
corporate video. But they will usually be the lowest in quality as
well. And because they’re alone, the project can take some
time—especially the larger video projects. The adage “you get what
you pay for” is especially true for this layer. But occasionally a
corporate client will get lucky and find a gem. This level is the
biggest gamble and some might say the payoff for a win isn’t worth
the risk in the corporate video industry. Jobs and reputations are
at stake within the halls of the company, and you don’t want to
roll the dice, spending money for an ineffective video.
The Sweet Spot – The Small Company
In corporate video production, the small company (2-4 employees)
offers the most flexibility and value. This company is doing medium
and sometimes large company production work, and usually hires a
team of contractors they work with often to keep the quality high.
Contractors are specialists and superb at what they do. Only hiring
contractors for specific shoots rather than hiring full-time staff
is a savings that is passed on to the client.
They can estimate jobs on the lower side of the range while
bringing top production value. But be careful, because many
companies can be this size, quality can be all over the map. With a
little research, this company can be the answer to top notch
corporate videos. Make sure you look at their portfolio and, if
possible, talk to some of their clients.
This size company is flexible– they have a small permanent team to
keep consistency and dependability through the projects, and they
can scale up quickly if needed. Because of that, they can still
estimate towards the lower side while delivering outstanding value.
Many corporations will go with this company, and stick with them if
they deliver strongly on that first project.
The Medium Size Company
The production companies at this level usually have 5-10 employees.
They can estimate low or high, depending on how busy they are, but
typically will fall in the middle of the estimates as far as price.
The overhead for a medium size company is greater and thus can
reflect in the estimate. Therefore a client may find that they are
paying for more that what directly contributes to what is seen on
As far as quality, it can be hit or miss. Maybe they got to be
medium sized because of one rain-maker client, but still lack many
other skills and/or tools in their tool box to do more than what
they specialize in. But maybe they’re really good and offer
incredible value—high production quality at a decent price.
Usually there will be a strong creative type (probably running the
company). An editor or two, maybe an animator. And a couple of
shooters or production types, and a production or office manager to
keep everything organized.
The Big Dogs—The Large Video Production Company
Dallas is a center for corporate and commercial video production.
National commercial work ends up being a big ticket item. Large
video companies, 15+ employees, will specialize in commercial
production to help pay the large overhead they carry.
The Big Dog work will be first class (they can’t survive
otherwise), but they will charge significantly more than all the
others. And I do mean significantly. It’s possible that the One Man
Band, the Small Company, and the Medium Company all come in fairly
close with their estimates. The Big Dog’s price will often be a
multiple of the others.
Larger corporations will pay this for several reasons—they feel
more confident that the company will deliver a high quality
corporate video (which makes them look good to their bosses), and
the Big Dog can wine and dine them more, treating them a little
more “Hollywood.” It’s the comfort level that the client ends up
Now there are exceptions up and down this list. You might find a
small company that consistently delivers Big Dog quality (and maybe
they even charge Big Dog prices). Or maybe a Big Dog will low ball
an estimate for some reason. So it’s important that you do your
research when picking a corporate video production company in
Dallas. Comparing apples to apples is a difficult process in the
video industry for the director of marketing, or the head of
If you have any questions, please feel free to contact us. Where
does SFilms fit in this chart? Call us and we’ll tell you.